1.
What change is announced in the advertisement?
2.
What is NOT promoted in this advertisement?
To: All Employees
From : Gene Franks, Director of Marketing
Subject: New Promotional Strategy
On November 1st of this year, our company will no longer be publishing paper flyers to households. Recently, the rate of return for customers who use coupons from the flyers has dropped dramatically. Ten years ago, our grocery store head office recorded 250 customers per week who used the coupons at one of our grocery stores in the city. Over the past few years, however, this number has decreased to only 25 customers weekly.
Through surveys, the marketing department has determined that most people would prefer to take advantage of discounts offered over the Internet. Customers said that they preferred to use the Internet rather than flyers, not because of cost savings, but because they found the website more convenient. Therefore, the marketing department has decided to no longer issue flyers.
Due to the fact that we have made this change to our promotional strategy, it is necessary to look at other ways to increase revenues. In order to accomplish this goal, we have hired new managers for our long- range marketing plans. They are experienced managers who have worked in the industry for many years and are familiar with the online grocery business. We intend to develop a company email list to contact our customers and make them aware of promotional deals at our stores.
3.
What is stated about this company’s customers?
4.
Why did the company hire new managers?
5.
How does the company propose to attract more customers?
6.
What is the purpose of the advertisement?
7.
The word “met" in paragraph 3, line 4, is closest in meaning to
8.
How should applicants reply to the advertisement?
April 29
Maria Sanchez
209 Ontario Street, Mount Hope, MA 25038
Dear Ms. Sanchez,
I’m sorry to inform you that we will be unable to visit your London production facilities in June as previously scheduled. Complications in the construction of our new office buildings have made it difficult for me to leave New York at this time.
We will be attending the trade shows in both Chicago and Los Angeles in August and October respectively. Perhaps we can arrange to meet at either one of these conferences. If not, I will definitely contact you to reschedule later in the year.
Regards,
Paul Kay, Eastern Regional Director
Kent Manufacturing Inc.
9.
Why has the trip scheduled for June been delayed?
10.
Where is the writer currently located?
11.
What would Mr. Kay like to do?
12.
What is required of students that wish to register?
13.
Who is Pierre Budreau?
14.
What is the purpose of this memo?
15.
How many paid sick days may employees with seven years of experience take?
16.
According to the memo, what are some employees required to do?
17.
What type of business is KRM involved in?
18.
What is Watts most recently known for?
19.
What is stated about Watts’s work at RGK?
20.
Where did Watts start his career?
21.
What did Ms. Young NOT do in her previous job?
22.
What is Ms. Young’s current job title?
23.
The word “rough” in paragraph 3, line 2, is closest in meaning to
24.
Where can the passes be purchased?
25.
At what time are subway fares MOST expensive?
26.
What do the three-letter codes represent?
27.
According to the itinerary, what has not been decided yet?
28.
What is the subject of the October conference?
