1.
Encarta's History of Advertising notes that ....... have found evidence of advertising dating back to the 3000s BC, among the Babylonians.
2.
One of the first known methods of advertising was the outdoor display, usually an ....... sign painted on the wall of a building.
3.
An outdoor advertisement ....... in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern.
4.
In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town ........
5.
These were citizens who read public notices aloud and were also employed by merchants to shout the ....... of their wares.
6.
Although graphic forms of advertising appeared early in history, printed advertising made little ....... until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.
7.
In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841, when Volney B.Palmer ....... up shop as an advertising agent, the forerunner of the advertising agency.
8.
The introduction of radio created a new opportunity and by the end of the 1920s, advertising had established itself in radio to such a(n) ....... that advertisers were producing many of their own programs.
9.
The early 1930s ....... in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.
10.
Television had been introduced in 1940, but because of the high cost of TV sets and the lack of programming, it was not immediately ........
11.
Most accounting positions require a bachelor's degree in accounting or a related field or ....... combination of
education and experience.
12.
Many companies want graduates with a master's degree in accounting, or a master's degree in business administration with ....... in accounting.
13.
Some schools offer students a chance for hands-on experience with part-time ....... programs in accounting or commercial firms.
14.
Accountants help make sure that a firm is run efficiently, that its records are maintained accurately, and that its taxes are paid properly and in a ....... manner.
15.
Nowadays, accountants are ....... the services they offer with budget analysis, investment planning, and IT consulting.
16.
....... accountants, many of whom are CPAs, generally have their own companies or work for major accounting firms.
17.
Some accountants specialize in ....... accounting — investigating white-collar crimes such as securities fraud
and embezzlement.
18.
Many work closely with law enforcement officers and lawyers during investigations and often appear as ....... witnesses during trials.
19.
....... accountants record and analyze the financial information of the firms in which they are employed.
20.
Government accountants work in the public ......., maintaining and monitoring the recordkeeping of government departments and agencies.
